JS Poland 2026 · Speaker
Tim Damen
Front-end Platform Tech Lead - Ecosystem Team @Nuxt, focusring.io, ABN AMRO | Netherlands
Talk
Your Biggest New Customer Can't See Pixels
Talk at JS Poland
Wednesday, Nov 18, 2026 · 16:50 - 17:10
Where
Live at Multikino Złote Tarasy, Warsaw
· also streamed online for online ticket holders
For decades we've argued that accessibility is the right thing to do. The argument just got a lot easier, because your next customer probably isn't human.
Whether you like it or not AI agents from are now browsing, comparing, and interacting on behalf of users. And here's the twist: they consume your site through the exact same accessibility tree screen readers do. Semantic HTML, proper labels, ARIA states, keyboard support, the same patterns that serve disabled users determine whether an agent can efficiently complete a checkout, fill a form, or even find your product.
In this talk we'll look at how agents actually use the web, where they fail (and why those failures map to WCAG violations), and what web development teams should do today. If you've been waiting for a business case for accessibility that lands with execs, this is it.
Whether you like it or not AI agents from are now browsing, comparing, and interacting on behalf of users. And here's the twist: they consume your site through the exact same accessibility tree screen readers do. Semantic HTML, proper labels, ARIA states, keyboard support, the same patterns that serve disabled users determine whether an agent can efficiently complete a checkout, fill a form, or even find your product.
In this talk we'll look at how agents actually use the web, where they fail (and why those failures map to WCAG violations), and what web development teams should do today. If you've been waiting for a business case for accessibility that lands with execs, this is it.
About Tim Damen
Tim Damen is a frontend developer and web accessibility specialist from Amsterdam, the Netherlands 🇳🇱. He is passionate about HTML, CSS, JavaScript, DX, web standards, accessibility, and developing robust web apps. Tim has over a decade of experience in the field and speaks at conferences and meetups around the world. He also hosts a podcast about digital accessibility called focustrap.
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